There is no doubt that buying cosmetics online is easy and convenient, and the variety of online discount make up stores can also help you save money. However, for all its perks, there is one big drawback to online shopping: you cannot physically see the product.
Initially, that might not sound like too much of an issue – after all, we’re all well used to buying items like books and music online, and you cannot physically touch the product with those items either. Yet there is a difference; with make up, you need to be able to see the product so you can see a true representation of the colour. Photographs and online colour palettes can only go so far when it comes to show the shade of an eyeshadow or lipstick, and unless you have seen the product in store and know it suits you, you may experience problems.
That doesn’t mean you shouldn’t buy make up online, just that you need to be selective on how you go about it. Ideally, you should only buy make up online when you are familiar with the product and its colouring, so you can be sure that it matches your skin tone or complexion.
Unfortunately, that isn’t always possible, especially if you’re looking to buy make up online that isn’t available in your home country. In this instance, the best you can do is scrutinise the photograph in detail, and check the returns policy for the store you are buying from. All reputable retailers will allow you to return the item for whatever reason within seven days, so check this is the case and buy make up online with confidence.